KUIT476: Web Marketing & eCommerce

Location: Kaplan University, Online
Terms: Summer 2009, Spring 2010
Class size: ~ 15 students/term

IT476 is a course designed to encourage students to prepare a business plan for an ecommerce venture. Students also create a website to support the business. Attention is given to the legal, advertising, financial, and operational aspects of the business with an eye toward preparation of a workable business proposal.

Reading Materials

  • CIW (2009). eCommerce Strategies and Practices. Tempe, AZ.

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